Everything natural breaks down to the golden ratio. You don’t need to ask why... It just does - Architects like Palladio had learnt this early and exploited it. It is a natural beauty whether we notice it or not. The proportions are ideal for making things ‘look right’. Use the Fibonacci series to help you work to these ratios. Or use the rule of thirds as a rough guide. Refer to works by Andrea Palladio for successful uses of the golden ratio. See also “Vitruvian man” and “Modular man”.